Sustainable Streetwear

Dare to be different

Shop the collection

Free Delivery

To all GCC & more with minimum order

Organic Cotton

100% Organic cotton (Safe for your skin & world)

Payment Methods

Pay safely with your card or cash on delivery

Essence Collection_

Your collection _ Your essentials
Sale

Identity Oversized Fit T-shirt

Dhs. 220.00 AED Dhs. 198.00 AED

Organic Cotton | 210gr
Dhs. 198.00 AED Dhs. 220.00 AED
    • Sale

    Identity Regular Fit Hoodie

    Dhs. 350.00 AED Dhs. 315.00 AED

    Organic Cotton | 390gr
    Dhs. 315.00 AED Dhs. 350.00 AED

    • Soul Oversized Fit T-shirt

    Dhs. 220.00 AED

    Organic Cotton | 210gr
    Dhs. 220.00 AED

    • Soul Regular Fit Hoodie

    Dhs. 350.00 AED

    Organic Cotton | 390gr
    Dhs. 350.00 AED
    • Sale

    Gem Long Regular Fit T-shirt

    Dhs. 220.00 AED Dhs. 176.00 AED

    Organic Cotton | 210gr
    Dhs. 176.00 AED Dhs. 220.00 AED
    • Sale

    Gem Regular Fit Hoodie

    Dhs. 350.00 AED Dhs. 280.00 AED

    Organic Cotton | 390gr
    Dhs. 280.00 AED Dhs. 350.00 AED
    • Sale

    Core Long Regular Fit T-shirt

    Dhs. 220.00 AED Dhs. 176.00 AED

    Organic Cotton | 210gr
    Dhs. 176.00 AED Dhs. 220.00 AED
    • Sale

    Core Regular Fit Hoodie

    Dhs. 350.00 AED Dhs. 280.00 AED

    Organic Cotton | 390gr
    Dhs. 280.00 AED Dhs. 350.00 AED

    • Core Regular Fit Joggers

    Dhs. 280.00 AED

    Organic Cotton | 390gr
    Dhs. 280.00 AED

    • Core Regular Fit Shorts

    Dhs. 240.00 AED

    Organic Cotton | 390gr
    Dhs. 240.00 AED

    • You buy 1 _ We plant 1

    Help us having a better planet, we will plant a tree for every item you buy.

    Our commitment

    Your purchase will lead to the planting of mangrove trees in Kenya.

    We contribute a % of each sale towards tree planting because reforestation efforts revive natural habitats, improve coral reef health, support local livelihoods and aid in the fight against climate change by extracting CO2 from the air.

    Trees are planted by EarthLungs Reforestation Foundation and Veritree in partnership with thegoodapi.com.
    Man wearing Unidentity black shorts and tee sitting by a campfire in the desert at night

    DARE TO BE DIFFERENT

    Packs

    Soul Regular Hoodie + Joggers Pack

    Dhs. 472.00 AED

    25% OFF
    Dhs. 472.00 AED

    Soul Oversized T-shirt + Shorts Pack

    Dhs. 345.00 AED

    25% OFF
    Dhs. 345.00 AED

    Identity Regular Hoodie + Joggers Pack

    Dhs. 472.00 AED

    25% OFF
    Dhs. 472.00 AED

    Identity Oversized T-shirt + Shorts Pack

    Dhs. 345.00 AED

    25% OFF
    Dhs. 345.00 AED

    Gem Regular T-shirt + Shorts Pack

    Dhs. 345.00 AED

    25% OFF
    Dhs. 345.00 AED

    Gem Regular Hoodie + Joggers Pack

    Dhs. 472.00 AED

    25% OFF
    Dhs. 472.00 AED

    Core Regular T-shirt + Shorts Pack

    Dhs. 345.00 AED

    25% OFF
    Dhs. 345.00 AED

    Core Regular Hoodie + Joggers Pack

    Dhs. 472.00 AED

    25% OFF
    Dhs. 472.00 AED